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Growth Marketing Best Online Courses on Coursera and Udemy

Digital Marketing

Digital marketing is a specialized course consisting of six courses that teach students about the latest growth marketing trend. The University of Illinois’ growth marketing course is a specialization that introduces participants to web science analytics. The course taught by industry experts equips students with industry-relevant skills like digital marketing, data visualization, and analytics.

Skills you will gain:

  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals.
  • Understand frameworks and approaches to measuring consumers’ digital actions.
  • Learn to evaluate and choose appropriate web analytics tools and techniques.
  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Below is the course outline:

  • Growth Marketing in a Digital World
  • Digital Marketing Analytics in Theory
  • Marketing Analytics in Practice
  • Digital Media and Marketing Principles
  • Business Media and Marketing Strategies
  • Marketing in an Analog World
  • Digital Marketing Capstone

Social Media Marketing

Social marketing is a specialized five-course module suite that offers enrolled students the skillset to manage social strategies, expand online audiences, and establish a social brand. The course bundle offered by Northwestern University builds skills in business planning, digital marketing, social media marketing, influencer marketing, analysis, growth marketing, writing, and many more.

Students will earn a shareable certificate at the end of the course, which will boost their resume.

Below is the course outline:

  • What is Social?
  • The Importance of Listening
  • Engagement & Nurture Marketing Strategies
  • Content, Advertising & Social IMC
  • The Business of Social
  • Social Marketing Capstone Project

Search Engine Optimization (SEO)

SEO specialization is a unique course on Coursera and offered by the University of California(UC DAVIS). This online course helps students develop a solid approach for achieving a productive relationship between client and seller. Enrolled students will be able to analyze webpage, create influencer relationships with collaborations to see top trending pages.

Skills you will gain:

  • Search Algorithm
  • Search Engine Optimization (SEO)
  • Semantics
  • Social Media
  • Keyword Research
  • Mathematical Optimization
  • Marketing
  • Social Media Marketing

When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.

Below is the course outline:

  • Introduction to Search Engine Optimization
  • Search Engine Optimization Fundamentals
  • Optimizing a Website for Search
  • Advanced Content and Social Tactics to Optimize SEO
  • Website Optimization and Client Report Project

Marketing Mix Implementation Specialization

Marketing mix implementation is a course bundle that helps participants master marketing 4ps: product, pricing, place, and promotion. This skillset enables students to learn marketing strategies and take product to new heights successfully.

Skills you will gain:

  • Pricing
  • Communication
  • Brand Engagement
  • Product Management
  • Marketing
  • Brand Architecture
  • Psychology
  • Price Discrimination
  • Pricing Strategies
  • Retail Management
  • Supply Chain
  • Brand Management

When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.

Below is the course outline:

  • Brand and Product Management
  • Pricing Strategy
  • Channel Management and Retailing
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
  • Marketing Mix Implementation Capstone

Facebook Social Media Marketing Professional Certificate

This Facebook social media marketing certificate course teaches students all that needs to be known for social media advertising, creating and analyzing effective advertising campaigns for your target and managing a social media presence. Facebook’s marketing course on the Cousera platform can help students launch succesful careers in social media marketing, Build job-ready skills and credentials to go from newbie to job-ready within a short time. This superb course doesn’t require prior knowledge of social media marketing to enroll.

Skills you will gain:

  • Social Media Marketing
  • Marketing
  • Digital Marketing
  • Content Development
  • Social Media Marketing Strategy
  • Content management
  • Campaign Management
  • Content Marketing
  • Marketing Content Development
  • Ad Management

When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.

Courses in this Specialization are:

  • Introduction to Social Media Marketing
  • Social Media Management
  • Fundamentals of Social Media Advertising
  • Advertising with Facebook
  • Measure and Optimize Social Media Marketing Campaigns
  • Facebook Social Media Marketing Capstone

Marketing Strategy Specialization

This IE Business school’s growth marketing course is a special course that helps enrolled participants develop marketing strategy, learn the fundamentals of market research, positioning, the marketing mix, and campaign planning.

To complete this course, students will be engaged in a project to develop a Marketing Plan for a product or service, and after which will earn a certificate that can be shared with prospective employers.

Courses in this Specialization are:

  • Market Research and Consumer Behavior
  • Positioning: What you need for a successful Marketing Strategy
  • Marketing Mix Fundamentals
  • The Marketing Plan
  • Marketing Strategy Capstone Project

Marketing Digital Specialization

This Digital marketing is a unique course that is offered by Universidad Austral and available only in Spanish. This course helps strengthen students’ understanding of digital marketing and implement it to promote products and services.

Skills you will gain:

  • Analytics
  • Social Media
  • Marketing
  • Digital Marketing
  • Email Marketing
  • Social Media Marketing

Courses in this Specialization are:

  • Pillars of Digital Marketing
  • Social media Strategies
  • Digital Advertising with Google AdWords
  • Programmatic Media Buying: Real-Time Online Advertising
  • Final Project – Specialized Program in Digital Marketing

Content Strategy for Professionals Specialization

Suppose you want to horn your content strategy skills; this course offered by Northwestern could be ideal for you as its core objectives are to help students create and implement engaging content and master communications strategies that help your business stand out.

This course helps students master the skill to engage the audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests.

Skills you will gain:

  • Communication Strategy
  • Persona (User Experience)
  • Target Audience
  • Brand Management
  • Content Creation

Courses in this Specialization are:

  • Engaging Audiences
  • Managing Content
  • Expanding Your Content’s Reach
  • Ensuring Your Content’s Impact
  • Capstone Project

Branding Management: Aligning Business, Brand and Behaviour

This growth management course offered by the University of London is the real deal. As a highly recognized university and business school built to help enrolled participants create a workout brand to change brands’ conception as an organization’s visual identity to customer-centric.

Skills you will gain:

  • Corporate Branding
  • Brand Marketing
  • Management
  • Brand Identity

Below are the Course modules:

  • Brand Purpose & Experience
  • Branding Design & Delivery
  • Leadership and Alignment
  • Brand Practices & Engagement
  • Metrics & Returns

Introduction to Marketing

This introduction to marketing is a specialization offered by renowned facilitators from the Wharton University of Pennsylvania. They help enrolled students quickly masters core topics in customer loyalty: branding, customer centricity, and market strategies.

After the course, students will have to prepare a project and prepare a strategic analysis and proposed solution to a top company’s actual business challenge.

Skills you will gain:

  • Positioning (Marketing)
  • Marketing
  • Marketing Strategy
  • Customer Satisfaction

Courses in this Specialization:

  • BRANDING: Marketing Strategy and Brand Positioning
  • CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
  • GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
  • BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
  • Applied Marketing (Optional)

Instagram Marketing 2021: Complete Guide To Instagram Growth

The Instagram marketing course is a super course that focuses on building enrolled students’ understanding of social media marketing, attracting hyper-targeted Instagram followers, and converting followers to Paying clients, thereby expanding your business Instagram Brand. This Instagram course is suitable for Business and Personal users who are new to Instagram or have less than 10,000 Instagram followers.


Become a Growth Marketer: Learn Growth Marketing & Get a Job

This growth marketer course is a unique course that quickly helps participants learn the skills to start their career in Growth Marketing. This marketing course builds knowledge from scratch to the advanced stage.

Skills you will gain:

  • Apply basic, intermediate, & advanced growth techniques to their campaigns or their company’s
  • Understand the basics of advertising psychology & persuasion
  • Design and start their email advertising campaign
  • Design and predict their company or product’s growth trajectory
  • Apply the traction model of distribution to their venture or firm
  • Design and run their first Google Adwords campaign

You also get a certificate of completion from Udemy.


Marketing Analytics: Stand Out by Becoming an Analytics Pro!

As an aspiring social media marketer, you will find this course a perfect fit. Since marketing requires a new, analytical breed of professionals, this course offered on the Udemy platform will help place you at the forefront of your profession.

In this course, you will be taught everything you need to know to become an expert in marketing analytics. As this course requires no prior experience in social media marketing, statistics, or marketing required, it is a perfect fit for newbies.

  • You will learn the most important marketing metrics and how to apply them to your data
  • Analyze a company’s P.P.C. marketing campaign using key metrics
  • Know how to ask the right questions from your data
  • Build a marketing initiative forecast model from the ground up
  • Build a dynamic dashboard to summarize your analysis

Digital Advertising & Marketing 201: Today’s Trends & Topics

The world is changing, and so is growth marketing. This digital advertising course is an advanced digital marketing course that will teach you what you need to know about Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more.


10 Facebook Marketing Strategies That Make Me 6-Figures

If you are interested in boosting your social media earnings, this Facebook marketing strategies course is a goldmine. It is a course that will help you grow faster on Facebook with powerful Facebook marketing that maximizes followers, leads, and sales.

Skills you will gain:

  • Supercharge your Facebook page
  • Post powerful content on Facebook
  • Achieve more with Facebook influencers
  • Grow smarter with Facebook shoutouts
  • Get discovered on Facebook with features
  • Do authentic engagement hacking on Facebook
  • Leverage Facebook groups
  • Gain massive results with Facebook Ads
  • Maximize the network effect

YouTube Marketing 2021 & YouTube SEO To Get 1,000,000+ Views

The YouTube marketing course is designed to help participants to grow their subscribers & video views with YouTube SEO, recommendation algorithms, ads & YouTube live

Skills you will gain:

  • Create an extensive and successful YouTube channel with many views
  • Find rapid growth for your YouTube channel
  • Get more engagement with your videos
  • Sell product or services from YouTube
  • Build an audience and a brand on YouTube
  • Promote your channel and individual videos like a marketing professional would
  • Boost your YouTube SEO with YouTube ads

Online Psychology and Persuasion for Conversion Optimization

This psychology yet marketing course is a course that top marketers use to get into buyers’ minds. This online course is structured to help increase your conversion rate, optimize, and get better results.

Skills you will gain:

  • Apply online psychology to your conversion rate optimization program in a structured manner.
  • Build a behavioral model of your website visitors with online psychology.
  • Verify your behavioral model through A/B testing and psychology.
  • Keep learning about the needs, motivations, and behaviors of your visitors at a psychological level.
  • Learn about the four optimization directions and all psychological tactics.
  • Apply the proper psychology and persuasion tactics at every step in the customer journey.

Growth Secrets: Digital Marketing + Growth Masterclass

The growth Secret is a course that gives insights into Digital marketing secrets. It is a high-energy and engaging, and digital growth marketing masterclass consisting of 119 modules of more than 8 hours of lecture.

Skills you will gain:

  • Growth Hacking Content: What Works and Why
  • 75% of all new content created today is useless. What types of content work in 2020?
  • LONG form content VS SHORT form Which is better?
  • Which channels encourage more reach and perform best?
  • How can you understand what your competitors are doing and use a content strategy to overcome them?
  • Which tools and tactics convert users into paying customers from your content?

2021 Mobile App Marketing & App Store Optimization A.S.O.

This Growth mobile app marketing for iOS and Android equips participants with the skills needed for in-app store optimization A.S.O. and digital marketing. This course will introduce students with Mobile app marketing skills and everything you need to know to promote your app to millions of users. The simple, step-by-step, over-the-shoulder instructions will cover all essential topics like App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads, and much more.

Skills you will gain:

  • App Store Optimisation and how to get tons of downloads for free
  • How to get featured in the Apple App Store or Google Play Store using A.S.O
  • Difference between SEO vs. A.S.O. and how to create the right strategy
  • How to create fantastic app icons, screenshots, and videos that convert users
  • Case study: how to launch and get thousands of pre-orders
  • How to take advantage of the fantastic A.A.R.R.R. model

Growth Marketing: Strategy & Execution Bootcamp for Startups

The growth marketing course is a growth marketing fundamentals curse that enables enrolled students to design a model that over-delivers every goal. This masterclass aims to share my emotional, psychological and logical approach to designing growth systems with you to apply that approach to your use case. The entry-level growth marketing class aimed to introduce marketers to a more profound sense of marketing and materialize their strategy into a month-to-month execution plan that over-delivers their goals. This course is suitable for decision-makers like Startup C.E.O.s, Digital Marketers, Growth Marketers, Marketing Directors, and Independent Makers.

Skills you will gain:

  • To reverse-engineer your goals into a focused growth roadmap
  • Learn to define and optimize your Market, Product, Acquisition Channels,  and Business Model
  • Build your first growth marketing and lead generation roadmaps using Google Spreadsheets
  • Discover why an excellent growth strategy enables your product to build demand for itself
  • Achieve working proficiency by building a growth model for your startup which will plainly show what needs to happen, where and when to hit your goal.

You can also check our other courses here.

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